This is a video creation app that can take any single clip and make it compelling and enjoyable to watch. This idea was conceptualized by a colleague and I on the Video Apps Design team. We noticed that it was a huge investment of time and effort to put together a video/movie of a bunch of clips that someone just shot on their vacation, concert, party, etc. Nowadays people tend to share single video clips or moments - we wanted to focus on that. We want people to enhance there moments and share them out with as little effort as possible.
- Allow users to enhance and share moments with little effort as possible
- Minimize the amount of decisions the user needs to make
- Follow these 3 principles - Simple, Cool, Emotional
We think following these 3 principles would set up a recipe for a great single clip/moment to share.
Simple - 1 clip, 15 seconds - Adding constraints to the clip minimizes the amount of decision a user needs to make.
Cool - Slow-mo & Timelapse - Distorting time is something we can't experience in real life.
Emotional - Music - Adding music imprints emotion and personality. People express their identities and share experiences through music.
1 clip, 15 seconds
Slow-mo & Timelapse
We were inspired by the Shot on iPhone 6 campaign. Every clip combined our 3 principle and made it enjoyable to watch.
REAL LIFE EXAMPLES
We tested our theory with our own content and the videos turned out great. If you can imagine taking out the slow-mo or time-lapse and music out of each video, they would turn out to be really dull.
The app has 3 main tabs.
Featured - The home screen of the app. It's curated clips by Apple that feature quality clips. Having a team at Apple hand pick clips to feature on the home screen lets new users get a sense of what the output of the product is and also setting a tone for the quality of video that the app can create. I believe it's a good approach to inspiring new users to make their own. Explore - A way to view trending/popular clips around the world. Create - 3 simple steps to enhancing a moment - selecting a clip, song, & title. Every step in the creation process would be auto-filled which would allow for a super quick 1 step to share a moment.